The Definitive Guide to Living in the Capital , Cairo , Egypt

You’ve probably seen them on Instagram or heard about the brands they handle; now, fashion PR agency, Msh, has taken a big step by opening up its first pop-up shop in Mall of Egypt.

The brainchild of fashionistas Maria Sanchez and Giovanina Atieh, Maison Pyramide was recently touring Paris Fashion Week and getting their brands international exposure, including the bag brand Okhtein and hot jewellery brand Jude Benhalim. It can’t be a coincidence that they’re handling brands that are getting lots of international attention and have huge Instagram followings, as well as this reviewer’s personal adoration

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Located on the ground floor of the massive, brand new mall, the Maison Pyramide pop-up shop has a simple, kind-of-narrow front space with a few racks showcasing a rather haphazard mish-mash of local female clothing brands, including Ghazl Banat, Cottonball, Zang and Dina Shaker, as well as six shelves showcasing the latest collection of Okhtein bags.

The other side of the shop carries shelves displaying Jazzy sunglasses, and a small cabinet showcases delicate golden bracelets and necklaces by Djewelled, another local brand.

It’s a great idea to bring all these local brands together in one space, as most of them are either available online or located in separate boutiques in different parts of the city. And we’re huge fans of supporting local fashion brands, especially when they’re great quality and trendy. That being said, we think Maison Pyramide deserves a bigger shop space with more products on the rack, and it would be great if the racks were organised in some kind of order.

Nonetheless, we spotted a long leather skirt and white cotton dress that we really liked (both were on sale at the time of this reviewer’s visit), as well as an off-the-shoulder gypsy blouse with embroidered roses in khaki, teal and red (around 500LE at the time of the visit). We also appreciated seeing the autumn 2017 collection of Okhtein bags (around 2,900LE and upwards) in real life, rather than ogling them online –  it’s important to try them on before buying, of course.

The shop’s back space has several dressing rooms and storage, where they keep some of the clothes in other sizes. While the whole place feels like a promising start, we should note that we did go in the first week of opening, so we hope all the little kinks will be ironed out. There’s no doubt that the concept has great potential if perhaps in a larger, better laid out space, so keep your eyes on Maison Pyramide’s future.