The Definitive Guide to Living in the Capital , Cairo , Egypt

In light of this eco-conscious time, it’s important to recognise that the fast-fashion industry is one of the largest threats to sustainability. However, Egyptian consumers who want to be more ethical can invest in any one of these local and sustainable brands offering fashionable clothing and accessories.

1. Upfuse

Via Upfuse

Upfuse is a Cairo-based brand committed to maintaining a sustainable business. Launched in 2013, this company began with local products and handicrafts and has evolved into the socially conscious fashion brand it is today. Dedicated to supporting local artisans, empowering women, and utilising materials from plastic bags, bottles, and tires, UpFuse is undoubtedly an ethical choice. You can shop for the brand online or find them at both Osana Family Wellness in Maadi and Virgin Megastores in CFC Mall, Mall of Arabia, Mall of Egypt, and Citystars. Their office is located at 105 Aal Yasser, Al Banafseg 10, First Settlement, New Cairo, and any questions can be directed to +20 223081147 / +20 1288156887.

2. Scarabaeus Sacer

Via Scarabeus Sacer

Scarabaeus Sacer (pronounced sacher) is a brand named after the scarab beetle – an Ancient Egyptian symbol of rebirth and resurrection. This name perfectly matches their sustainable business model as a unisex brand that produces sustainable, ethical, and premium quality clothing. Scarabaeus Sacer shatters the notion that you can’t be both fashionable and a conscientious consumer. They use 100% organic Egyptian cotton, recycled & recyclable packaging, a Fair Trade Certified manufacturing facility, and have a fully traceable supply chain. Aside from producing its own brand, Scarabaeus Sacher also offers services for other brands that include full-service manufacturing, dyeing, printing, finishing, and embroidery. You can shop their catalogue online or find their office at 2 Wadi El Nile Street, 4th Floor (WTC), Mohandiseen. Also, any questions can be answered at +20233026797.

3. Reform Studio

Via Reform Studio

Reform Studio is a collective that revived the weaving industry in Egypt. It has been hard at work to restore the over 1000-year-old craft on the brink of extinction, providing artisans with a means of selling their handmade products. By encouraging craftsmanship and empowering locals, Reform Studio is not only a sustainable brand but an ethical one as well. They sell a variety of uniquely designed accessories, such as laptop sleeves, bags, and shoes. Their line of home accessories is similarly stylish and includes bar stools, cushions, and rugs. You can shop for their line here or find their collections in one of these stores.

4. Saqhoute

Via Saqhoute

Saqhoute is a Cairo-based sustainable brand with the impressive goal of zero waste. Launched in 2018, the brand’s goal was to support and empower women with ethically produced, fashionable garments. Their artistic and entirely handmade collections can be shopped on their site featuring blouses, tops, and bottoms. Feel free to direct any questions to contact@saqhoute.com during their online customer service hours of Sunday – Thursday: 10 am – 6 pm. Otherwise, you can also shop for their products on the online e-commerce platform Mitcha.