The Definitive Guide to Living in the Capital , Cairo , Egypt

With Eid coming and lots of brand names for kahk and biscuits, Bisco Misr remains a landmark in our memories. Bisco Misr is one of Egypt’s most iconic and pioneering confectionery brands, known for its high-quality biscuits and traditional Egyptian sweets like kahk. Established in 1957, the company has played a significant role in shaping Egypt’s biscuit and baked goods industry, making it a household name across generations.

A Legacy of Excellence

Bisco Misr was founded with the vision of providing delicious and affordable baked goods to Egyptian consumers. Over the decades, it has maintained its reputation for quality, innovation, and consistency, and the company quickly became a leader in the industry, introducing a wide variety of biscuits, wafers, and cookies that catered to local tastes while adhering to international standards.

Pioneering Kahk Production

Kahk, a traditional Egyptian shortbread cookie filled with various fillings such as dates, nuts, or Turkish delight, has been a staple in Egyptian households, especially during Eid celebrations. Bisco Misr revolutionised the production of kahk by introducing large-scale manufacturing techniques while preserving its authentic taste and texture. This innovation allowed more Egyptians to enjoy high-quality kahk without the need for home preparation, making it widely accessible.

Expansion and Market Influence

Bisco Misr’s commitment to quality and innovation has enabled it to expand its product range and distribution network both locally and internationally. The company has successfully positioned itself as a trusted brand, with products available in supermarkets, convenience stores, and export markets, and, in 2015, Kellogg’s, the global cereal and snack giant, acquired Bisco Misr, further strengthening its position in the market and opening doors for international growth.

Cultural Impact

For many Egyptians, Bisco Misr products are deeply embedded in childhood memories and family traditions. Its biscuits and kahk have become an essential part of Egyptian celebrations, from tea-time snacks to festive gatherings, and the brand’s ability to maintain the authentic flavours of Egyptian heritage while adapting to modern production techniques has cemented its place in the hearts of consumers.