The Definitive Guide to Living in the Capital , Cairo , Egypt

We all know that Mori Sushi’s perennial #HowIRoll promotion is the stuff of legend. You see, there are few, if any, types of food that we can’t help but gorge on as much as sushi – one turns to two, turns to three, turns to ten oh so easily.

This is where #HowIRoll is a gift sent from the heavens; giving sushi addicts massive discounts on their Japanese feasts, it’s set to happen again this week, on Tuesday 10 January – a very special day for Mori.

Yes, this week marks the triumphant tenth anniversary of Cairo’s premier sushi restaurant, which is inviting one and all for a culinary celebration of the highest order.

If you dine at any of the Mori branches on the day of the anniversary, you have the chance to get a whopping 50% discount on your cheque. All you have to do is take a photo of your meal, post it to Instagram or Facebook while tagging Mori Sushi and using the #HowIRoll hashtag to be entered into the draw.

Whether in the classic Mohandiseen branch or one of the latest branches like at Waterway, #HowIRoll syndrome – a new term we just invented to explain this seasonal phenomenon – will be running wild throughout Cairo, as Mori celebrates a decade on Cairo’s dining scene as an innovator. And to think, ten years ago we all said that sushi just wouldn’t fly in Egypt – oh how wrong we all were.

Stay up to date with the Mori Sushi tenth anniversary on Facebook and Instagram.