The Definitive Guide to Living in the Capital , Cairo , Egypt

The new year brings with it a spirit of change and novelty. In keeping with this spirit, the new year has witnessed a novel partnership being forged between one of Egypt’s largest real estate developers, Tatweer Misr, and one of the world’s most renowned football clubs, Liverpool Football Club (LFC), as the former expands into the European market, with the United Kingdom being its first stop. As such, the endeavor to have an Egyptian real estate developer expand into the European market truly corresponds with Tatweer Misr’s vision.

Having said that, we have to say that the humongous red billboards that are literally everywhere in Cairo, were one of the key elements utilized by Tatweer Misr to locally advertise their partnership with LFC. These guys are really taking their “Together We Are Strong” slogan very seriously, and quite literally! 

Indeed, football is one of the few things left on this earth with the power to mobilize the formation of cross generational ties, and secure the presence of cross-cultural dialogues. This last point is exactly why a partnership with LFC seems like the perfect marketing and sales strategy: what better way to ensure one’s takeover of the UK’s market than a partnership deal which secures access to the social capital of a huge and extremely  renowned English football team? In other words, it only seems right to begin a European expansion plan via a partnership deal with LFC, like the one Tatweer Misr has signed. 

What seems even more right is to commence this strongest of its kind partnership deal, with a huge press conference and gala dinner, you know like the one that was held on the 10^th of January at Intercontinental Semiramis, Cairo. To top all this off, Tatweer Misr will be creating special opportunities for their clients, which include but are not limited to, visits to Anfield stadium (home of Liverpool Football Club), and giveaways of signed LFC merchandise.