The Definitive Guide to Living in the Capital , Cairo , Egypt

Social media has been awash with one thing today – some rather sloppy spelling mistakes from McDonald’s. Yes – a spelling mistake. Or that’s what they had us all believe.

With the launch of its Ezbet Khairallah Campaign, McDonald’s campaign boxes have been plastered with a message that has deliberately contained several spelling mistakes.

Why, you ask?

Well, it was all part of a plan to attract attention and, subsequently, donations. Under the idea that donation boxes often go unnoticed by the population, the campaign’s twist aims to put the spotlight on them – and some of the country’s influencers have taken note, with the unique idea going viral, as they’re asked, “if it bothers you, change it.”

It all works towards highlighting the initiative itself, which aims to fund donations, and a percentage of all Happy Meal sales, into education. In helping provide disadvantaged Egyptian children the physical tools and materials they need , as well renovating schools in underprivileged areas across the country, the campaign has already struck accord with social media users, who have wholeheartedly thrown their support behind a campaign that touches one on of Egypt’s biggest concerns.

The likes of local hip-hop favourite, Zap Tharwat, and actress, Amina Khalil, have also show support and their thousands of followers and fans have followed suit

For more information on the Ezbet Khairallah, check out McDonald’s Egypt on Facebook.