The Definitive Guide to Living in the Capital , Cairo , Egypt

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Binging is one of the biggest ailments of millennials these days. Indeed, the biggest cause behind wasted time or sleepless nights is binge-watching an episode after another in an endless loop of guilty pleasures. Pouncing on that desire was Netflix, the biggest streaming platform for TV shows, movies, documentaries, and more.

Netflix created ripples of popularity thanks to its low prices, and continuous increase of binging options. While they may be a little late in publishing new seasons of some TV series, they more than make up for that with the production of their own Netflix shows. Netflix originals include hits such as Narcos, Orange is the New Black, Stranger Things, Black Mirror (acquired by Netflix from British Channel 4). They’ve created a wide variety of genres, all interesting in their very different ways. It’s safe to say that Netflix is changing the way next generations will view media content.

All of this and more makes Netflix founders quite adept at revolutionizing industries and leading huge ideas to realisation. This is why a book about the idea, leadership strategy, and culture of the Netflix company is very interesting. The book, written by Reed Hastings, CEO and Co-Founder of Netflix, is set to tell the story of how the company started, and its journey to today’s status. After a lot of competition from different publishers, Penguin Press has signed the rights for the book in a 6-figure deal not yet disclosed.

Established in 1997 as a DVD shipping platform by co-founders Reed Hastings and Marc Randolph, decided they wanted to create the Amazon.com of something, and DVDs was their choice. Reed Hastings, a board member of companies such as Facebook, Microsoft, and educational organizations such as DreamBox Learning, KIPP, and Pahara, has transformed this company from delivering DVDs, to delivering all sorts of media online, and revolutionizing the streaming service industry as a whole.

The book is set to be published sometime in 2019, and will be co-written by Erin Meyer, business professor at INSEAD, one of the pioneering international business schools worldwide.