TikTok MENA Spotlights Regional Talent and Creativity at Annual TikTok Awards

Arts & Culture

28/01/2025

TikTok MENA Spotlights Regional Talent and Creativity at Annual TikTok Awards

Awards MENA TikTok

written by

Cairo 360

On a night full of festivity and celebration, TikTok MENA hosted its annual TikTok Awards at The Palm Zabeel Theater to honour, recognise, and empower emerging talents from the region who achieved remarkable success on the platform over the past year.

The event was hosted by charismatic content creators Hadeel Marei and Mohanad Alhattab, who have made waves in the MENA region with their humorous yet relatable content. In addition, sensational breakthrough artists Naïka and Marwan Moussa, whose music gained massive traction amongst fans on the platform, electrified the stage with captivating performances of hit tracks, including Naïka’s “Ma Cherie” and Marwan Moussa’s “Hob Khena’a.”

To recognise the variety and diversity of content emerging from the region, the ceremony honoured 33 creators across various categories, including Yara Aziz, who took home the Creator of the Year award, Annan Science, who was named TikTok’s Changemaker of the Year and Abir El Saghir, who became TikTok’s gold Visionary award winner of the year. Among the other categories shortlisted by TikTok, everyone’s favourite foodie, Emad Cooking, struck gold with the Food Creator of the Year award, while Egyptian rising artist TUL8TE claimed TikTok’s gold Artist of the Year award.

The TikTok Awards in MENA aim to celebrate and recognise the talent and impact of some of the region’s most prominent creators. Spanning categories from lifestyle and entertainment to education and sports, TikTok has cultivated a safe, inclusive environment where anyone can produce content that resonates with millions worldwide. As a hub for emerging talent, TikTok is committed to providing creators with unique opportunities to share their creativity and be discovered authentically by audiences within the region and beyond. With the successful conclusion of its second round of awards, TikTok sends a powerful message: whatever your passion may be, you can find your community on this platform.

“The TikTok Awards MENA are a testament to the remarkable creativity and innovation that our community brings to life every day. These awards celebrate the region’s favourite creators who have not only entertained and inspired millions but have also redefined culture across MENA and beyond,” said Kinda Ibrahim, General Manager of Operations for TikTok Middle East, Turkey, Africa, Pakistan, and South Asia.

“With public voting open to our TikTok community, the response was extraordinary. Millions of votes poured in from across the region, showcasing the community’s deep admiration for all the creators here tonight. Looking back at 2024, with all its challenges and achievements, one thing has remained constant: our commitment to our creators. We are constantly inspired by their ambition, perseverance, and boundless creativity, and we remain dedicated to helping them connect with their communities and continue doing what they love,” she added.

In true TikTok style, the evening was live-streamed on @tiktoklive_mena. If you missed it, you can still explore #TikTokAwards to catch the highlights and see how the creator community came together to celebrate and support one another.