The Definitive Guide to Living in the Capital , Cairo , Egypt

Valu Café, the first and only FinBrew Hub in Cairo, has officially launched, setting the stage for an innovative fusion of finance and gourmet food. Located in District 5, the signature mixed-use development in East Cairo by MARAKEZ, Valu Café is the brainchild of Valu, MENA’s leading universal financial technology company.

Designed to blend the worlds of finance and culinary excellence, the café offers a revolutionary concept that caters to both the mind and palate.

A Gathering Space for Community and Knowledge

As the demand for spaces that promote community and creativity increases in today’s hybrid work environment, Valu Café embraces this vision wholeheartedly. It’s more than just a place to enjoy a meal—it’s a sanctuary for personal growth, socialising, and elevating financial knowledge. With a minimalist design, warm lighting, and ambient music, the café offers a serene atmosphere.

As Walid Hassouna, CEO of Valu, says, “Valu Café tangibly embodies our brand values. We are proud to partner with Hany Elserwy, a local icon in the boulangerie industry, committed to enriching our community.”

Revolutionising the Bakery Experience: A Pioneering Concept

In collaboration with Hany Elserwy, the renowned founder of Ralph’s German Bakery, Valu Café introduces a groundbreaking bakery concept. The café is the first in the region to feature a conveyor belt-based boulangerie, a unique offering that allows customers to choose from a diverse range of freshly baked goods. Whether customising their Panouzzo with various toppings or exploring other baked delights, visitors can enjoy an interactive, seamless experience.

The synergy between Valu and Hany Elserwy is central to the café’s concept. As Hany Elserwy remarks, “I believe that good food has the unique ability to unite people. Our partnership with Valu Café allows us to not only provide delicious baked goods but also to create an environment where financial literacy and community engagement can thrive.” The café is transforming the customer experience into something interactive and educational by introducing the first conveyor belt-based boulangerie.

The Cafe’s comfortable seating arrangements, interactive digital screens, and recreational corner make it an ideal destination for all kinds of visitors, whether for casual meetings, solo work sessions, or engaging with new ideas. Located in the heart of District 5, Ashraf Maklad, Chief Commercial Officer at MARAKEZ, shares, “District 5 is a launchpad for creative ideas and a dynamic, vibrant destination for forward-thinking businesses. Valu Café perfectly captures this spirit, blending innovative financial services with a culinary experience.”

A Hub for Financial Education and Growth

More than just a café, Valu Café is dedicated to empowering its visitors with essential financial literacy. Patrons can explore topics like saving, investing, and more through interactive digital screens, personalised coaching sessions, and regular workshops. These workshops, led by financial experts, take place in a relaxed setting, fostering both learning and networking.

As part of the launch, the café will host the popular podcast “BelHanna” by Yasmine El Gharably, featuring inspiring stories from the F&B industry, further emphasising the café’s commitment to community-building and financial empowerment.

A Dynamic Space for Networking and Events

At the heart of the vibrant District 5, Valu Café is designed to encourage both social interaction and professional growth. The café’s dynamic environment is equipped with interactive kiosks and tablets, allowing visitors to learn about a variety of financial products while receiving personalised advice from Valu’s financial guides. With a diverse calendar of events—including partner gatherings, product launches, competitions, and more—the café offers a platform for collaboration, inspiration, and strengthening community bonds.

Sustainability and Inclusivity at the Core

In addition to its focus on finance and food, Valu Café is committed to sustainability. The café sources its ingredients locally and incorporates eco-friendly materials throughout the space. This dedication to sustainability aligns with its broader mission to promote financial inclusion and literacy. By creating a welcoming environment for all, Valu Café strives to offer enriching experiences that go beyond the usual café visit—cultivating knowledge, fostering connections, and building a community rooted in growth and collaboration.

Valu Café is not just a place to enjoy a meal; it is a vision for the future—a place where culinary delights meet financial empowerment and vibrant connections are made daily.