The Definitive Guide to Living in the Capital , Cairo , Egypt

Curlit, an inclusive brand created by a curly-haired entrepreneur, is revolutionising the hair care game in Egypt—and, one day, the world. From humble beginnings as a relatively unknown local brand, Curlit has quickly expanded and even made it to Shark Tank Egypt! Here’s everything you need to know about this week’s local select.

Hair Care for Every Curl and Wave

Curlit is on a mission to provide high-quality hair care for every curl pattern. As the first Egyptian brand to offer a full range of products for all curl patterns, including loose waves, Curlit has your hair care needs covered. Whether you’re looking for curl creams, shampoos, conditioners, or gels, the brand strives to make every day a good hair day.

Curls from Shark Tank

The powerhouse behind Curlit, Alia Osman, is a true curly-haired wonder woman. After struggling to find products that catered to her unique curls and the lack of inclusivity in the beauty industry, Alia decided to take matters into her own hands. With a diploma in beauty product manufacturing and a passion for change, she teamed up with Mohamed Attya to launch Curlit. Their hard work and ambition caught the attention of Shark Tank Egypt, where Alia shared her inspiring journey on live television.

On the Global Stage

Alia’s dream doesn’t stop in Egypt. She’s determined to take Curlit to the global stage, proudly stamped with the “Made in Egypt” mark. Each product formula is created in-house from scratch, and by the end of 2024, Curlit plans to expand into international markets, with Canada and Gulf countries on the horizon.

Curlit is changing the game for natural hair care with formulas made from scratch and products designed specifically for curls and waves. With big plans for the future, this local brand is one to watch!