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Helm, in partnership with Play Sports Academy, invites you to the Unity Cup—a pioneering inclusive football tournament featuring 30 of the top companies. This premier event aims to champion diversity and break down barriers within the workplace, ensuring the inclusion of persons with disabilities (PWDs) alongside non-PWDs within the corporate culture.

The Unity Cup will feature diverse teams composed of corporate employees, both with and without disabilities. This includes members from Helm’s extensive community of PWDs, ensuring that each team truly represents the essence of inclusion. By uniting these individuals on the field, the tournament seeks to redefine corporate engagement and community building through the universal language of football.

“At Helm, we believe that people with disabilities are not a charity case but an asset to every business. The Unity Cup is an opportunity to create a community where individuals with and without disabilities can come together through the power of sport, empowering those with disabilities to flourish and bridging the gap in corporate culture. We invite corporates to register for this unique event and join us in removing barriers and fostering genuine inclusion in the workplace and marketplace,” said Amena El Saie, Helm Co-Founder. Joining the Unity Cup means participating in a high-energy two-day tournament with intense matches and lively competition. Beyond the excitement, it’s a chance for corporate teams to gain practical insights into workplace inclusivity and the value of diversity.

“Play Sports believes in the value that sports can bring to everyone in all walks of life. It is difficult to express exactly how crucial inclusion, integration and empowerment are to developing a person’s well-being. Through the promotion of sports and an emphasis on their right to play, people are able to express themselves on/off the field, demonstrate their commitment and exercise their passion. It has been evident that people will always rise to the occasion; the opportunities just need to be provided.” said Zane Ahmadein, Founder of Play Sports. The Unity Cup showcases the benefits of inclusion through sports, emphasising the skills and talents of all participants. It’s an opportunity for businesses to demonstrate their commitment to inclusivity and unity, both at work and in the community.

To Promote Inclusion through Sports:

Sign up your corporate team by emailing Helm directly at unitycup@helmegypt.org. You will be guided through the signup process and provided with more details.

About Helm Consulting:

Helm is a social enterprise dedicated to promoting the full inclusion of persons with disabilities in all aspects of life. Helm provides comprehensive solutions that ensure companies and governments can foster inclusive marketplaces and workplaces. For more information, here is the official website and Facebook for Helm!

About Play Sports Academy:

Play Sports is a diverse organisation aimed at development and specialised training, taught with the highest standards in coaching staff, facilities, and equipment, making it one of Egypt’s leading youth-oriented sports organisations. Play Sports believes that every person has the right to safe access to play and, like all humans, should be given the opportunity to learn, grow, and develop through play and fun. To find out more about Play Sports Academy, check their official website, Instagram, and Facebook!