The Definitive Guide to Living in the Capital , Cairo , Egypt

Recently, social media has been plastered with outrageously shocking and horrible pictures of tortured sea creatures, due to the viral epidemic that is marine plastic pollution. It is too traumatising to depict in words the gut-wrenching feeling that one experiences every time we scroll through our newsfeed to see a picture of a seagull throwing up shards of plastic, or a plastic ring suffocating a sea turtle. Not to mention the guilty feeling of helplessness and knowing that, deep down, we humans are to blame for the pain inflicted on them. LBBOnline states that by 2050, there will be more plastic in our oceans than fish.

It is at times like these that we must take immediate action and use our God-given gift that animals do not possess; our voices. Utilising its voice, Adidas, the largest sportswear manufacturer in Europe, started a campaign to fight for the critical cause of ending marine plastic.

The first part of the Adidas environmental journey was Adidas Parley, an official collaboration product line between Adidas and Parley for the Oceans, an organisation that addresses ecological threats towards the oceans, through ocean plastic pollution. The Adidas Parley shoes are produced with plastic ocean debris, and are currently raising money to help educate young people on ways to reduce ocean plastic, according to Albawaba.

The worldwide brand launched a campaign, “Creativity is the Answer”, to focus on the shoes fabricated using recycled materials from Parley Ocean Plastic and some of the brand’s other latest footwear innovations, including its cushioning ‘Boost’ technology, according to Think Marketing Magazine. The campaign features Egyptian football star, Mo Salah, along with 55 of the world’s most influential creators, including Leo Messi, Caroline Wozniacki, Karlie Kloss, Zinedine Zidane, and Pharrell Williams. Check out their amazing video: 

Salah also joined with Adidas in its global movement, “Run for the Ocean”, where it plans on getting everyone involved in cleaning our seas and oceans. Not to mention that for every kilometre tracked with the Runtastic app during the challenge, the multinational corporation will donate one dollar to fighting marine plastic pollution. Check out the promotional clip starring our beloved Mo Salah: 

As a final reminder, be sure to do your part and research on how you can reduce marine plastic pollution to protect not only us, but also many future generations to come.  Let’s get moving people!!!