The Definitive Guide to Living in the Capital , Cairo , Egypt

Following a series of successful campaigns that featured stars like Jamila Awad, Akram Hosni and Ahmed Amin; Orange hits again with another campaign that gathers not one, or two, but three of the hottest heartthrobs in town; Dhafer L’Abidine, Eyad Nassar, and Asser Yassin, who stood before the camera to promote the company’s range of elite postpaid plans, Orange Eagle.

The weekend prior to the campaign’s launch, the gents’ posted pictures of themselves to their Instagram accounts, carrying hashtags like, #عيش الدور(live the role, don’t act it). The posts ignited the curiosity of the fans, who speculated that the three stars are working together on a movie, or a Ramadan TV series – how little did they know!

Not just for their broad fan base were the trio chosen for the campaign. The fact that Orange carefully chose L’Abidine, Nassar and Yassin is because they perfectly mirror the image of Orange Eagle’s clientele; successful, accomplished, and know how to get the job done. They keep it real, living the role, not just acting it.