The Domty Challenge: New Web Series Challenges Egyptians to Push Their Limits
Cairo 360
Domty is part of every typical Egyptian kitchen, but the popular brand is encouraging Egyptians to step out of their comfort zone and push the limits of adventure with a new web series.
The trailer for first season of the series racked up almost 500,000 views and sets the scene perfectly and simply; three rather competitive friends were sent to Dahab, Sinai to take on a range of different activities that tested their physical limits.
The initiative actually serves two purposes; the folks at Domty are keen to encourage Egyptians to make the most of their youth and push the boundaries of their own sense of adventure, but the whole has also shined a light on the often underappreciated riches Egypt has in terms of providing the opportunity for adventure.
But here’s the really interesting part; with the next season on the horizon, Domty is giving you the chance to take on the challenge, too.
For more information, check out Domty Juice on Facebook.